Fnatic, a London-based esports organization, today shared information on the debut of its music label and the release of an album with more than 40 lofi hip-hop artists.
The album will be available for free streaming across all major digital service providers, including Spotify, Apple Music, YouTube Music, and Deezer, to fans of Fnatic and the larger gaming community.
In addition to their current sponsors, such as BMW, Gucci, Crypto.com, and others, Fnatic claim that their music label will definitely lead to new brand relationship opportunities.
They continued by saying that “Fnatic’s varied commercial strategy to esports” works hand in hand with the “extra revenue stream opened up by the establishment of Fnatic’s music label”. This includes its own line of professional gaming gear peripherals, Fnatic Gear, which recently partnered with BMW to develop the first Fnatic 3D scanned pro gaming mouse.
Joshua Brill, head of marketing at Fnatic, was the driving force behind the music project. Joshua has a background in the music and entertainment industries, which has given Fnatic an advantage in reaching a wider gaming audience (Viacom’s MTV, Comedy Central, and Nickelodeon, along with VICE Magazine and Warner Music Group).
The announcement follows Fnatic’s acquisition of a Valorant franchise in EMEA and their achievement of becoming the first team ever to earn spots in all three of the world’s biggest major competitions: The International in Dota 2 in 2022, League of Legends Worlds in 2022, and Intel Extreme Masters Rio Major in 2022.